Anua

Anua is a Korean skincare brand that has taken the global beauty world by storm with its gentle, effective formulations centred around soothing botanical ingredients. Famous for their bestselling Heartleaf line, Anua has become a must-have brand for those seeking calm, balanced skin through the power of nature-inspired K-Beauty.

The Anua Philosophy

Anua's approach to skincare is rooted in the belief that healthy skin starts with a calm, balanced foundation. The brand harnesses the power of heartleaf (Houttuynia Cordata), a traditional Asian botanical known for its remarkable soothing and purifying properties. Beyond heartleaf, Anua has expanded to include other hero ingredients like peach extract for brightening, rice for nourishment, and advanced actives like niacinamide, azelaic acid, and PDRN for targeted concerns. Every product is formulated to be gentle enough for sensitive skin while delivering visible results.

Anua Products at Medpak

At Medpak, we offer an extensive Anua collection spanning multiple skincare categories. The iconic Heartleaf 77% Soothing Toner has achieved cult status for its ability to calm and hydrate reactive skin, available in multiple sizes. The range extends to the Heartleaf Ampoule, Cream, Cleansing Oil, Pore Control Foam, and convenient Clear Pads for daily soothing care.

For brightening, the Peach 77% Niacin line includes toner, essence, milk, cream, and serum. The Rice collection offers nourishing options with the Glow Milky Toner and Ceramide Barrier Serum. Targeted treatments include the Niacinamide 10% + TXA Dark Spot Serum, BHA Exfoliating Toner, Azelaic Acid Redness Soothing Serum, and Green Lemon Vitamin C Serum. Sun protection comes via the Heartleaf Silky Moisture Sunscreen SPF50+. Complete your routine with Anua's Collagen Masks, PDRN serums, and gentle cleansers.

Why Choose Anua

Anua has earned its devoted following by delivering products that genuinely work for sensitive, reactive skin without causing irritation. The brand's Korean heritage ensures innovative formulations backed by serious skincare science, while their focus on soothing botanicals makes them accessible to even the most sensitive skin types. For anyone seeking gentle yet effective K-Beauty that calms, hydrates, and transforms skin, Anua is an essential discovery.